Social Networking and Monetizing them

Social Networks have always intrigued me.
They are great now I can keep in touch with friends,family,coworkers,discover ppl etc

Facebook,MySpace,LinkedIn,Orkut etc are great and useful sites.
Also Ning now allows anyone to create their own social network.

One thing about social networks that intrigues me is revenue generation.

The CPC,CPA etc methods work fine with click based systems.

Having worked with SEM Systems and also Local Search Engines I think we need
to have better systems for monetizing social networks.

Pretty soon I believe we will see behaviour targeting on social networks.
They will not just look for keywords but also look at our friends,interests,actions to determine which Ads to serve.

Maybe we will see different types of ads, widgets may serve the function of dynamic ads.

An Interesting article about this topic.

Fox Interactive Media NYTimes Article

One thing of note is that there are going to be privacy concerns especially with the way we can target users on social networks.

A personalization dream a privacy nightmare?

I believe we can still reap the benefits of personalization and protect our privacy.

Remains to be seen who is going to be the first one to one to come with something similar to
Google AdSense for Social Networks.

Let me know if you see interesting things in this space.

Late Night Blogging, Time to Sleep

Ravi