Useful Books for Entrepreneurs

Recently I have been reading a bunch of books that are useful for Entrepreneurs.
I wanted to share my thoughts and get your feedback on it.

Here is the list

1) Purple Cow by Seth Godin

A must read if you are looking to build a product/service that is customer
oriented. I like the focus on the product in a marketing book. Also Seth clearly
instructs the concept of Sneezers/Early Adopters in his book

2) The Long Tail by Chris Anderson

I am reading this book, the concept of the long tail has been explained and made popular on the internet. I also see similar concepts with this book and Purple Cow. This book is useful to my role at Citysearch. At Citysearch I work on the Search Marketing Product.
I see how we can use the concepts of the long tail in monetizing search queries.
I was introduced to the concept of the long tail a couple of years ago while working at the Search Engine Marketing team at Citysearch. I finally got around to reading this book.
On the internet as we see economics of scale come into picture and the ability to provide almost infinite choice to consumers I feel this book will gain more and more value

3) The four steps to the Epiphany by Steve Blank

My co-founder at Nurall , Karthik recommended that I take a look at this book.
The book focuses on the Customer Development Methodology. The focus on customer discovery and customer learning is nice. Also the step by step approach helps start ups.
We have incorporated this approach and methodology to building Nurall.com.
The introduction of a well defined process to the chaotic world of internet startups is great.
A must read if you are going to start any new company

I have the following books that I am going to start reading soon

4) The Tipping Point by Malcolm Gladwell

I am interested in this book to explore further how an ideavirus grows and spreads.
A small groups of people can influence a majority. Is this true? How does it work?
How do you recognize these Sneezers/Early Users/Geeks?

5) The Art of the Innovation by Tom Kelley

I am looking to read this book with the following open questions
Is innovation an art? How can it be practiced?
Creativity: how to be creative?

These books have been useful to me as we are working on building Nurall.com
I feel lucky that I can learn and apply the principles in an internet start up company.
I am always looking to find more books/resources that would help entrepreneurs.
If you have recommendations I would love to hear your feedback. If you like/dislike my list let me know.

Thanks
Ravi

Late Night Work and The Side Effects

Long time since I blogged , It is a combination of being lazy and being busy.
I think being lazy is the reason and busy the excuse.

Lately I have been working late at work for the launch of the next big product for my company.
Late night work at a Tech company is always Interesting.You make good friends, engage in interesting conversation, get free dinner, free massages etc. Also for some reason I am more productive when I work at night, very few people are around and you get more work done.

As I am waiting on my colleague to continue my work some of my random thoughts about recent events

1) Presidential Election and the aftermath : I am excited about Obama's victory. I consider this a historic result. The economy is a concern and here I am a bit concerned that we might over regulate. I believe in free economy with proper controls and at the same time I think over regulation hurts. Bailing out big companies seems to be the trend. I look forward to see when we are going to have the direct benefits of this practice.

2) Prop 8: I am sad with the results of Prop 8. I hope to soon see this overturned.
In general I think government should stay out of our personal lives.
Marriage is a personal choice and everyone should have this option and the laws should not regulate one way or the other.

3) Nurall: I am excited about http://demo.nurall.com
We are making good progress here. We are building tools with great content, I look forward to provide you more news on this front. On a more broader scale I see how websites are going to be places with content and users .We look at this as connections. These connections should be used on both nurall and outside nurall. More on this as we release additional features.
Working on a start up like Nurall is both exciting and frustrating. We are excited about the possibilities and frustrated at the speed and what we can get done. Our team is learning to be more disciplined and attack the problem.

I am looking forward to post more often, as always I love your feedback

Thanks
Ravi

Lakers, Socal and Social Utility

The day after a long weekend is not my favorite day, you get back to work from your partying,
relaxing, traveling etc. Surprisingly today has been a good day for me. I guess it is a bunch of things.

• Weather is good today, better than the weekend
• Lakers won and are ahead 3-1 in the conference finals :)
  
• Weekend was gr8 to catch up with old friends
• I am blogging after a long time, its been a fun time the last few weeks
• Excited about playing Mah Jong, Looks like a fun game
  

Tech Thoughts

Social Networks: I am looking to see if people will come with ways to serve vertical markets in social networks.I think social networks are horizontal and there are people with specific interests who gather together on social networks, how do you capture these vertical segments and build utilities that serve them , group of people who love astronomy, elvis fans etc.
I think there are better ways to serve vertical markets in social networks.

Maybe a Linked App/Gadget/Utility for Technology Recruiters.

Monetization: Content is becoming an increasingly valuable asset to monetize. You generate
valuable content then you can syndicate, distribute , publish and charge for it. The distribution channels are interesting to me , I am happy that I get to play with this at work.

I have been trying to learn Mandarin.

Xie Xie (Thanks)
wan an (Good Night)
Ravi

Gearing up for summer :)

Hi All,

Long time since I blogged and I cant believe that we are already getting ready
to welcome Summer.

I would like to start out with this weekend of singing.

This weekend was fun, I got back to Karaoke after a long time. We visited Orchid Music Studio in KTOWN. It was a fun night and we had a bunch of great performances.

Rahul was in his usual singing mode. We had the Music Divas singing melodiously in Kate,Ara and Garima. Hayk,Harshal and Anubhav were the three music musketeers. Simon and Roselyn were great together.

Of course I performed like a Rock Star :). Fun night and I think I should go to Karaoke more often :).

Things I am looking forward to this summer not necessarily in the following order.

1) Lakers BasketBall (We Started well in the playoffs 3-0, its time to take this all the way ). The team looks good and I believe we made the best trade in the league by picking up Gasol.

2) Working on Nurall, I am super excited to be working on Nurall, We have a bunch of exciting features coming up.I like the fact that we are moving ahead and with each small step we are moving towards our goal. Also as we interact with Inventors and
figure out how we might help them it makes me feel good about our venture.

3) Building an AdEngine I do this at work in Citysearch. I want to get this out and see
how we monetize it , this is a nice learning experience and a real world test
for what we are building.

4) Surfing Its time to Surf Up in the West Coast. I want to learn how to surf.

There are tons of other things (Work,Girls, Fun,Partying,Events etc ) that I am looking forward to and I will blog as significant things happen.

I have always been an optimist , Signing off with a Jimmy Dean Quote

"I can't change the direction of the wind, but I can adjust my sails to always reach my destination"

Wishing you the best

Have Fun
Ravi

Red Rock : This place rocks

Its been a long time since my last post and today slightly inebriated from partying in red rock I have decided to post about this place. Red Rock is awesome , right across the building that I work.

The last few months have been fun , working for www.citysearch.com, traveling around the country seattle,san francisco,redmond,new jersey and chicago and of course our regular hang outs at red rock.

For the uninitiated
Red Rock
is the bar right across my work place on Sunset Blvd, it is a weekly hangout on Thursday night to watch football,catch up with friends and relax after a long day at work.

Also having been to so many different places I think LA still rocks, Of course I am being slightly biased as I like L.A. However the weather is perfect it is underrated, believe me after traveling to Chicago in December I think I have seen enough snow for a year,maybe we are slightly spoiled :) by the SoCal Weather.

Also it is great to watch USC win the Rose Bowl yet again and I believe college football needs a playoff system,Is it ever going to happen ?

Today was a nice day hanging out with colleagues John,Gabe,Kate,Ara,Simon from Work
and getting back home and to the city for 2008. Wishing you the best for 2008.

Signing Off
Ravi

Ron Paul : Got me thinking

Here is my story. As an active young blogger I follow politics but recently
few events hapened that got me really interested about the Presidential Race.
One of my good friends recently quit is Job and traveled cross country from
Los Angeles to New Hampshire to Support and participate in the Ron Paul campaign.
Crazy and foolish act I thought.

I later talked to my friend and he provided his reasoning.I was more surprised
that he was not alone and more of his friends had joined him in the campaign.

This got me thinking.Who is Ron Paul? and what is this all about.
So as usual I followed main stream media like CNN,FOX,MSNBC etc and it looks like this guy does not have a chance. But Wait lets check out the internet and see if this
story has a buzz and here you some of the numbers from different sites.

You Tube (Around 41,500 results)
Digg ( Has more than 10,000 diggs for some posts)
Technorati Ron Paul is one of the most searched for items

Google Trends
http://www.google.com/trends?q=ron+paul

Notice I am not comparing Ron Paul to other candidates. That is not the point
I am making. The point is that there seems to be more buzz,interest about him
on the internet than on traditional media.

I discussed this with my friends and there were different reasonings provided.

Some of the common one's

A media conspiracy.
A political conspiracy.
He has a bunch of bloggers working for him.
Young people like him.
People Hate Him.

As a practical personal I debated about this. One thing that occurred through this
process is that it got me more interested in the presidential race.

It also got me thinking more about traditional media versus the internet.
People kept mentioning that it is easier to game the system on the internet
than on traditional media channels.

I cannot concur to this idea simply based on the fact that the internet is all about
me and you. The people. How can we say that few people know better than the masses
on the internet. The internet also lends itself to self regulation.

Still unanswered questions. Do comment on this topic.
I would love to hear your reactions and wouldn't mind if you hate this piece

I have always received passionate responses on this topic.

Signing Off
Ravi

Pausing Google Web History

One of the things that I noticed is that when I am signed onto one of Google's services like gmail,orkut,blogger,etc and perform web searches on Google. Google collects my web history, the web history is the record of searches that you performed on Google.

My friend Rahul was freaking out that Google was collecting all this information and
he didnot want them too. Google does have a simple way to pause it from collecting
your web history, when this feature is enabled I believe all your searches are not
recorded.

Here are the instructions on how to pause your web history on google

1) Log On to Google Web History by clicking on the option Google Web History

2) You can delete all items from your webhistory using the clear webhistory button.

3) When this is done it will also pause your webhistory. Alternatively you can click
on the pause button to prevent your searches from being recorded.

4) Help section for the google web history feature


Help for Google Web History


It is nice to know that the Opt Out feature from Google is Simple.
As always there is debate on whether people should Opt In to such features or
Opt Out as shown above.

So If you want to pause your web history on Google, Go Ahead.

Am I paranoid or is this is something that people want :)

Ravi